Reaching the Fastest Growing
Population in the Rochester Area

55 PLUS – For Active Adults in the Rochester area is the first-ever magazine designed to meet the needs of readers who are 55 years of age and older. The bi-monthly publication celebrates life after 55. It focuses on health, finance, travel, leisure, housing and family. It brings profiles of local people, feature stories on active adults and articles discussing a wide variety of topics concerning the Baby Boomers generation.

25,000 copies distributed • 100,000 readers
6 Issues per Year • Free and Paid Distribution

■ Rochester-area only  magazine targeting active adults, one of the fastest growing population groups in the region.
■ Mailed to most area physicians, healthcare professionals, subscribers to In Good Health–Genesee Valley Healthcare Newspaper, senior centers, managers in the healthcare/eldercare industry.
■ Available at no charge at more than 1,000 drop off locations, including doctor’s offices, libraries, hospitals, assistive-living sites, fitness clubs, senior centers and most Wegmans stores.
■ Exclusive editorial content written by local authors.
■ Low cost advertising with free ad design and artwork.

Mailing address: P. O. Box 525, Victor, NY 14564
Phone: (585) 421-8109
Email: editor@GVhealthnews.com